North Georgia Alcohol Abuse Prevention Initiative

Ester López, ICPS - Region 1 Project Director

Ester López is the Project Director for the Alcohol Abuse Prevention Initiative in Region 1. She has worked in the social services for over 25 years with 15 years’ experience in the Prevention field.

Ester has partnered with Family Connection Collaboratives, community drug-free coalitions, as well as other community organizations in Gordon, Floyd, Cherokee, Fannin and Union Counties to help reduce underage drinking and bring awareness of this issue to forefront. Through these partnerships she has organized several events including the Red Ribbon Week Celebration event in Floyd County and the House of Addictions in Gordon County.

Ester has a Bachelor of Arts degree in Applied Behavioral Science and is an Internationally Certified Prevention Specialist (ICPS) as well as being certified in Family Teaching Model of Behavior Modification & Reality Therapy.

Contact Details

Ester Lopez
703 Riverside Drive NW
Calhoun, GA 30701
Phone: (706) 383-8635
Mobile: (770) 608-1280

The Council on Alcohol and Drugs has launched an Alcohol Awareness Campaign for North Georgia parents and caregivers in Cherokee, Gordon and Floyd counties to help provide resources and information to protect our underage youth from the harmful effects of drinking alcohol.


May 5th at 9:30 a.m.

Cherokee CPAW Meeting at Cherokee FOCUS.

May 9th at 2:00 p.m

Calhoun CPAW Meeting at Calhoun High School.

May 20th at 11:30 a.m.

Rome CPAW Meeting at Rome Judicial Court.


The North Georgia Alcohol Abuse Prevention Initiative focuses on changing aspects of the environment that contribute to the abuse of alcohol. Environmental strategies aim to decrease the social and health consequences of alcohol abuse by limiting access to substances and changing social norms that are accepting and permissive of substance abuse.


Drug Free Cherokee
Georgia Family Connection
Cherokee County Schools
Calhoun City Schools

The North Georgia Alcohol Abuse Prevention Initiative is working with community partners through a Community Prevention Alliance Workgroup (CPAW) which consists of three sub-groups: Epidemiological Workgroup (to conduct the needs assessments), Planning and Operations Workgroup (for strategic planning and overseeing implementation) and an Evaluation and Sustainability Workgroup (to evaluate the implementation).


Positive Social Norms

An environmental strategy that seeks to reduce misperceptions of norms about underage drinking. This is designed to correct misconceptions about what youth actually think and do concerning alcohol consumption, with the ultimate goal of reducing the early onset of alcohol use.

Promote and Enforce Social Host Liability

An environmental strategy that incorporates educational efforts to increase awareness of relevant laws, penalties, and enforcement initiatives, and stress to the public that it is unacceptable for adults to furnish minors with alcohol.

Teen Party Ordinance

An environmental strategy that incorporates partnering with local law enforcement to bring educational and trainings initiatives in regards to teen parties. This strategy also seeks to determine the need for a local Teen Party Ordinance that stresses to the public that it is unacceptable for adults to host parties where minors are furnished with alcohol.

In 2015 underage drinking cost Georgia $1.4 billion.



Alcohol kills more kids and young people ages 18-25 than all other drugs combined. Youth ages 9-20 use it more than any other substance. An average of 2,375 people in Georgia die from alcohol-related injuries or illness each year.

Alcohol is the 3rd leading cause of death in Georgia.