Atlanta-DeKalb Alcohol Abuse Prevention Initiative

Afiya King

Afiya H. King, MPH, ICPS

Afiya H. King MPH, ICPS received a Bachelor of Science degree in Biology and Chemistry from Georgia State University and a Master of Public Health degree from Morehouse School of Medicine in Atlanta Georgia. Afiya is an Internationally Certified Prevention Specialist (ICPS) through the Prevention Credentialing Consortium of Georgia, serves on the PCCG Board of Directors. Afiya currently serves as the Assistant Director of Prevention/Intervention for the Council on Alcohol and Drugs and provides support to the executive leadership and staff in the areas of planning, management, program execution and communications. Afiya also serves as the Project Director for the Atlanta-DeKalb Alcohol Abuse Prevention Initiative and the SUPER Stop! program. In this capacity, Afiya is responsible for coordinating substance abuse prevention activities and developing relationships to reduce substance abuse among youth by addressing the factors that minimize the risk of substance abuse.
As an Ambassador for Social Change, Afiya has several years of experience working with youth and young adults to address substance use prevention from their perspective. Afiya’s experience includes improving the knowledge and skills of community stakeholders in alcohol policy implementation and local organizing strategies and has presented at numerous local and state conferences. Afiya has worked and volunteered in various capacities focusing on community mobilization, collaboration and program development.

Contact Details

Afiya King
270 Peachtree St. NW, Suite 2200
Atlanta, GA 30303
Phone: (404) 223-2487
Fax: (866) 324-7558
Email: aking(at)

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Parents Can Prevent

The Council on Alcohol and Drugs has launched an Alcohol Awareness Campaign for Georgia parents and caregivers in the Atlanta-DeKalb region to help provide resources and information to protect our underage youth from the harmful effects of drinking alcohol.


​NOV 16, DEC 14, JAN 18, FEB 15, MAR 15, APR 19, MAY 17, JUN 21

Atlanta DeKalb Community Prevention Alliance Workgroup (CPAW)

9:00 a.m. DeKalb County Juvenile Court 4309 Memorial Drive, Decatur GA 30032


The Atlanta-DeKalb Alcohol Abuse Prevention Initiative focuses on changing aspects of the environment that contribute to the abuse of alcohol. Environmental strategies aim to decrease the social and health consequences of alcohol abuse by limiting access to substances and changing social norms that are accepting and permissive of substance abuse.


Maynard H. Jackson High School

DeKalb County Board of Health
Maynard H. Jackson High School

Be Smart! Don't Start!

DeKalb County Juvenile Court

Maynard H. Jackson High School

Atlanta Public Schools
DeKalb County Board of Health

Atlanta Public Schools

Powerful Youth in Charge

DeKalb County Board of Health

Atlanta Public Schools
Montgomery County Schools

Wholistic Stress Control Institute

Fast and Furious Youth Action Team

Mohammed Schools of Atlanta

The Atlanta-DeKalb Alcohol Abuse Prevention Initiative is working with community partners through a Community Prevention Alliance Workgroup (CPAW) which consists of three sub-groups: Epidemiological Workgroup (to conduct the needs assessments), Planning and Operations Workgroup (for strategic planning and overseeing implementation) and an Evaluation and Sustainability Workgroup (to evaluate the implementation).


Positive Social Norms- Parent Intervention Model

This strategy seeks to reduce misperceptions of norms about underage drinking. Since most young people believe that their peers drink more and hold more permissive attitudes about drinking than they actually do, the social norms approach involves communicating actual drinking norms in order to dispel those myths. The idea is to correct misperceptions about what the majority of young people actually think and do concerning alcohol consumption, with the ultimate goal of changing drinking practices. Activities associated with this strategy include flyer and poster placement within each of the communities (SE Atlanta, SW DeKalb, Chamblee, Stone Mountain, and Clarkston) and directly to parents at Maynard Jackson High School and the Mohammed Schools of Atlanta. Community presentations, Community billboards in English and Spanish, Facebook campaign that provides newsfeed promoted memes, and Public Service Announcements aired on Facebook and YouTube and distributed in the community. All materials can be found in the prevention materials section on this webpage.

Compliance Checks

Alcohol compliance checks are a type of environmental prevention that deters alcohol outlets from selling alcohol to underage youth. Law enforcement officials supervise undercover youth who attempt to purchase alcohol; if the attempt is successful, the establishment is penalized. Compliance checks are thought to be most effective when they are frequent, well publicized, and well designed; solicit community support; and impose penalties on the licensed establishment rather than just the server. Frequent use of compliance checks decreases alcohol sales to minors significantly and are associated with reduced alcohol-related injuries. By decreasing alcohol availability, compliance checks are believed to also reduce alcohol-related problems and crime among youth.

All Stars

The All Stars program does more than prevent risky behaviors. All Stars programs are designed to change lives by helping young people build bright futures. Beginning in the upper grades of elementary school and continuing through high school, All Star provides consistent and integrated tools for prevention. All Stars programs reach youth during the years of greatest vulnerability to experimenting with substances, fighting, bullying, and initiating sexual activity. During adolescence, young people grow and mature. They change from being concrete thinkers to becoming abstract thinkers. The transition through adolescence increases social awareness, a desire to fit in, to gain personal identity and social status. All Stars uses the understanding of what adolescent’s experience and how these experiences change lives. All Stars programs match the social and cognitive development of students. The program approach is effective because it deals with the root causes of behavior. All Stars targets things that matter using strategies that engage and inspire students.

In 2015 underage drinking cost Georgia $1.4 billion.



Alcohol kills more kids and young people ages 18-25 than all other drugs combined. Youth ages 9-20 use it more than any other substance. An average of 2,375 people in Georgia die from alcohol-related injuries or illness each year.

Alcohol is the 3rd leading cause of death in Georgia.